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9%OFFHolt, Douglas B. - How Brands Become Icons - 9781578517749 - V9781578517749
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How Brands Become Icons

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Description for How Brands Become Icons Hardcover. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624.

Product Details

Publisher
Harvard Business School Publishing United States
Number of pages
288
Format
Hardback
Publication date
2004
Edition
1ST
BICCode
KJS
Condition
New
Weight
800g
Sales rank
82183
ISBN
9781578517749
SKU
V9781578517749
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

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