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Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization
Paul J. Russell
€ 27.99
€ 26.45
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Description for Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization
Paperback. Maintain a strong product presentation which sets itself apart from the competition to win the retail war. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNDD; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 14. Weight in Grams: 440.
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies ... Read more
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9780749472641
SKU
V9780749472641
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Paul J. Russell
Paul J Russell is a results-oriented visual merchandising and retail-marketing executive, with a comprehensive background in developing and executing integrated consumer-focused programmes for manufacturers such as Williamson-Dickie Clothing MFG, Adidas America and Reebok International. He has developed award-winning concepts for Super Bowl XXXI, The Reebok Cup and the Olympic Games and has provided consulting services to speciality retailers such as ... Read more
Reviews for Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization
"At the end of the 10,000-mile supply chain, it all comes down to the final six feet. This is where visual merchandising takes over. And this is where Paul Russell's Field Visual Merchandising is the essential guide."
22/10/2014
David Katz, Executive Vice President & Global Chief Marketing Officer at Randa Accessories
"Russell is clearly a details man. ... Read more
22/10/2014
David Katz, Executive Vice President & Global Chief Marketing Officer at Randa Accessories
"Russell is clearly a details man. ... Read more