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Critical Marketing: Issues in Contemporary Marketing
Tadajewski
€ 58.68
€ 37.95
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Description for Critical Marketing: Issues in Contemporary Marketing
Paperback. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784.
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.
Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
414
Format
Paperback
Publication date
2008
Condition
New
Number of Pages
416
Place of Publication
New York, United States
ISBN
9780470511985
SKU
V9780470511985
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Tadajewski
Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.
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