22%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
Margot Bloomstein
€ 31.99
€ 24.94
FREE Delivery in Ireland
Description for Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
Paperback. Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies. Num Pages: 184 pages, colour illustrations, black & white line drawings, colour line drawings. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 232 x 192 x 9. Weight in Grams: 402. Real-world Stories to Strengthen Every Interactive Project. 184 pages, illustrations. Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies. Cateogry: (P) Professional & Vocational. BIC Classification: KJP. Dimension: 232 x 192 x 9. Weight: 424.
Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, ... Read more
Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, ... Read more
Product Details
Publisher
Elsevier Science & Technology
Number of pages
184
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
184
Place of Publication
San Francisco, United States
ISBN
9780123919229
SKU
V9780123919229
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Margot Bloomstein
Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than a decade, she's partnered with retailers, universities, and other organizations to create brand-appropriate user experiences that engage their target audiences and project key messages with consistency and clarity through both traditional and social media.A participant in the inaugural Content Strategy ... Read more
Reviews for Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
"This book is filled with easy-to-use models and examples from many different resources. The chapters are cohesive and easy to understand…Content Strategy at Work is useful as a supplement for anyone who is knowledgeable or has a personal interest in content strategy."
Technical Communication, May 2013 "Bloomstein is at her most thought provoking when she shines the light on ... Read more
Technical Communication, May 2013 "Bloomstein is at her most thought provoking when she shines the light on ... Read more