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Robert M. Grant - Contemporary Strategy Analysis: Text and Cases Edition - 9781119120841 - V9781119120841
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Contemporary Strategy Analysis: Text and Cases Edition

€ 68.53
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Description for Contemporary Strategy Analysis: Text and Cases Edition Paperback. Num Pages: 776 pages. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 246 x 189. .
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including:  platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.  Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung). 

Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the ... Read more

Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
776
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
776
Place of Publication
New York, United States
ISBN
9781119120841
SKU
V9781119120841
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Robert M. Grant
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy ... Read more

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