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 - Consumer Behavior Knowledge for Effective Sports and Event Marketing - 9780415873581 - V9780415873581
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Consumer Behavior Knowledge for Effective Sports and Event Marketing

€ 63.95
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Description for Consumer Behavior Knowledge for Effective Sports and Event Marketing Paperback. Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews. Editor(s): Kahle, Lynn R.; Close, Angeline G. Num Pages: 348 pages, 16 black & white tables. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 152 x 18. Weight in Grams: 476.

Product Details

Publisher
Routledge
Number of pages
348
Format
Paperback
Publication date
2010
BICCode
KJS; KNSP
Condition
New
Weight
800g
Sales rank
1911054
ISBN
9780415873581
SKU
V9780415873581
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

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