Sales & marketing
Results 601 - 620 of 1433
Sales & marketing
Hardback. Editor(s): Christian, Elizabeth Barfoot. Num Pages: 344 pages. BIC Classification: AVGP; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 29. Weight in Grams: 712.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Lexington Books United States
- Number of pages
- 344
- Condition
- New
- SKU
- V9780739146347
- ISBN
- 9780739146347
Hardback
Condition: New
€ 163.40
€ 163.40
Paperback. From schools advertizing McDonald's, Nike, and Shell oil to students suspended for wearing Pepsi t-shirts on Coke day, this book sifts through a range of incidents to reveal how the rising corporatization of public schools needs to be understood as part of a broader attack on the public sector. Series: Culture and Politics Series. Num Pages: 160 pages. BIC Classification: JNK; KJSA. Category: (G) General (US: Trade). Dimension: 227 x 149 x 12. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9780742501027
- ISBN
- 9780742501027
Paperback
Condition: New
€ 58.10
€ 58.10
Hardback. Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it shows how to focus every employee's actions on delivering brand promise. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 152 x 23. Weight in Grams: 713.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9780749437978
- ISBN
- 9780749437978
Hardback
Condition: New
€ 53.30
€ 53.30
Hardback. Addresses the interaction between archaeology and nationalist, political, and commercial policies. This book is suitable for archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well as others with an interest in the preservation of archaeological sites as historic locales. Editor(s): Rowan, Yorke; Baram, Uzi. Num Pages: 328 pages, Illustrations, maps. BIC Classification: HD; KJS; KNSG. Category: (G) General (US: Trade). Dimension: 234 x 173 x 25. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- AltaMira Press,U.S. United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9780759103412
- ISBN
- 9780759103412
Hardback
Condition: New
€ 160.65
€ 160.65
Hardback. Num Pages: 246 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 239 x 161 x 23. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- University Press of America United States
- Number of pages
- 246
- Condition
- New
- SKU
- V9780761837527
- ISBN
- 9780761837527
Hardback
Condition: New
€ 118.63
€ 118.63
Hardback. Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Editor(s): Rialp, Alex; Rialp, Josep. Series: Advances in International Marketing. Num Pages: 424 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 744.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 424
- Condition
- New
- SKU
- V9780762313693
- ISBN
- 9780762313693
Hardback
Condition: New
€ 180.43
€ 180.43
Hardback. Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. Series Editor(s): Cheng, Joseph L.C.; Hitt, Michael A. Series: Advances in International Management. Num Pages: 360 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 31. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9780762313969
- ISBN
- 9780762313969
Hardback
Condition: New
€ 179.86
€ 179.86
Hardback. Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 308 pages, 1, black & white illustrations. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 594.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762314126
- ISBN
- 9780762314126
Hardback
Condition: New
€ 213.79
€ 213.79
Paperback. How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners, blending their professional skills with solid business sense to achieve early profitability. Series: Home-Based Business Series. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJC; KJH; KJSP; KJVS; VSC. Category: (G) General (US: Trade). Dimension: 234 x 188 x 18. Weight in Grams: 26.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780762773435
- ISBN
- 9780762773435
Paperback
Condition: New
€ 20.99€ 17.63
€ 20.99
€ 17.63
Hardback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 160 x 29. Weight in Grams: 774.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Edition
- 2 Rev ed
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217830
- ISBN
- 9780823217830
Hardback
Condition: New
€ 97.04
€ 97.04
Paperback. Guru de los medios de comunicacion y corresponsal ganador del premio Emmy, Bill McGowan-entrenador de algunos de los nombres mas importantes en los negocios y el entretenimiento, entre ellos Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller y Kenneth Cole- ensena como transmitir su mensaje y obtener lo que quieres con el discurso perfecto de comunicacion. El es tambien un asesor de confianza en los C-suites de empresas de alta tecnologia como Facebook, Spotify, AirBnB, Dropbox y Salesforce Num Pages: 288 pages. BIC Classification: KFFH; KJSP. Dimension: 229 x 152. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- HarperCollins Espanol US
- Number of pages
- 288
- Condition
- New
- SKU
- V9780829701937
- ISBN
- 9780829701937
Paperback
Condition: New
€ 18.99€ 17.15
€ 18.99
€ 17.15
Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 177
- Condition
- New
- SKU
- V9780830415946
- ISBN
- 9780830415946
Paperback
Condition: New
€ 65.80
€ 65.80
Hardback. To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com. Num Pages: 218 pages. BIC Classification: KJS; KN. Category: (G) General (US: Trade). Dimension: 218 x 146 x 21. Weight in Grams: 399.
- Format
- Hardback
- Publication date
- 1981
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 218
- Condition
- New
- SKU
- V9780847669837
- ISBN
- 9780847669837
Hardback
Condition: New
€ 75.76
€ 75.76
Hardback. This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data. Num Pages: 313 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 165 x 30. Weight in Grams: 691.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 313
- Condition
- New
- SKU
- V9780875848891
- ISBN
- 9780875848891
Hardback
Condition: New
€ 26.99€ 25.40
€ 26.99
€ 25.40
Hardback. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 210 x 140 x 25. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9780887308512
- ISBN
- 9780887308512
Hardback
Condition: New
€ 27.99€ 22.86
€ 27.99
€ 22.86
Paperback. Num Pages: 240 pages, Color photos and illustrations throughout. BIC Classification: KJSA; TRP. Category: (G) General (US: Trade). Dimension: 280 x 203 x 21. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Blast Books,U.S. United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780922233359
- ISBN
- 9780922233359
Paperback
Condition: New
€ 32.99€ 31.93
€ 32.99
€ 31.93
Hardback. Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner. Num Pages: 144 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 187 x 23. Weight in Grams: 730.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Glitterati Inc United States
- Number of pages
- 144
- Condition
- New
- SKU
- V9780979338472
- ISBN
- 9780979338472
Hardback
Condition: New
€ 22.14
€ 22.14
Hardback. This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. Series: Aspects of Tourism. Num Pages: 168 pages, illustrations. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 422.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Channel View Publications Ltd United Kingdom
- Number of pages
- 168
- Condition
- New
- SKU
- V9781845415587
- ISBN
- 9781845415587
Hardback
Condition: New
€ 161.50
€ 161.50
Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- IMM Lifestyle Books United Kingdom
- Number of pages
- 272
- Condition
- New
- SKU
- V9781847734877
- ISBN
- 9781847734877
Paperback
Condition: New
€ 26.99€ 21.98
€ 26.99
€ 21.98
Paperback. ASIAa S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 176 x 25. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470821565
- ISBN
- 9780470821565
Paperback
Condition: New
€ 26.99€ 22.80
€ 26.99
€ 22.80