Sales & marketing
Results 561 - 580 of 2346
Sales & marketing
Hardcover. Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. Num Pages: 208 pages, 2 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 168 x 17. Weight in Grams: 474.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- 2009th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230577893
- ISBN
- 9780230577893
Hardback
Condition: New
€ 50.84€ 38.56
€ 50.84
€ 38.56
Hardcover. The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. Num Pages: 240 pages, 1 black & white tables, 3 figures. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 164 x 19. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230580312
- ISBN
- 9780230580312
Hardback
Condition: New
€ 147.92€ 37.93
€ 147.92
€ 37.93
Hardcover. Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. Num Pages: 210 pages, 9 black & white illustrations, biography. BIC Classification: 3JJ; KJSA; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 216 x 138 x 17. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230611740
- ISBN
- 9780230611740
Hardback
Condition: New
€ 101.69€ 76.04
€ 101.69
€ 76.04
Hardcover. This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Editor(s): Moskowitz, Marina; Schweitzer, Marlis. Num Pages: 240 pages, 18 black & white illustrations, biography. BIC Classification: 1KBB; 3JH; 3JJ; 3JMC; HBTB; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 17. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230615601
- ISBN
- 9780230615601
Hardback
Condition: New
€ 72.71
€ 72.71
Hardback. Series: Columbia Business School Publishing. Num Pages: 304 pages. BIC Classification: KJC; KJM; KJSP. Category: (P) Professional & Vocational. Dimension: 229 x 152. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Columbia University Press
- Condition
- New
- SKU
- V9780231180566
- ISBN
- 9780231180566
Hardback
Condition: New
€ 31.99€ 20.92
€ 31.99
€ 20.92
Paperback. Intends to provide a roadmap to maximizing your profits as a disc jockey. This title includes practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. It reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Num Pages: 272 pages, 1. BIC Classification: AVX; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 156 x 16. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780240807829
- ISBN
- 9780240807829
Paperback
Condition: New
€ 26.99€ 16.72
€ 26.99
€ 16.72
Hardcover.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- University of Washington Press United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780295992396
- ISBN
- 9780295992396
Hardback
Condition: New
€ 51.99€ 40.56
€ 51.99
€ 40.56
Paperback. Num Pages: 354 pages, 25 black & white illustrations, biography. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Scholarly; (UP) Postgraduate. Dimension: 229 x 152 x 33. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1975
- Number of pages
- 354
- Condition
- New
- SKU
- V9780306308420
- ISBN
- 9780306308420
Paperback
Condition: New
€ 50.84
€ 50.84
Paperback. Num Pages: 448 pages, Illustrations. BIC Classification: JFFT; KJS; LNCB3; P. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 210 x 140 x 32. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- The Perseus Books Group United States
- Number of pages
- 448
- Condition
- New
- SKU
- V9780306455636
- ISBN
- 9780306455636
Paperback
Condition: New
€ 50.84
€ 50.84
Hardback. A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. This book discusses how children become consumers and how they change as they age. Series: The Springer Series in Adult Development and Aging. Num Pages: 362 pages, biography. BIC Classification: JMC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 32. Weight in Grams: 764.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Springer Science+Business Media United States
- Number of pages
- 362
- Condition
- New
- SKU
- V9780306460739
- ISBN
- 9780306460739
Hardback
Condition: New
€ 129.43
€ 129.43
Hardback.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Palgrave USA United States
- Number of pages
- 189
- Condition
- New
- SKU
- V9780312121310
- ISBN
- 9780312121310
Hardback
Condition: New
€ 101.69
€ 101.69
Hardback.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave USA United States
- Number of pages
- 229
- Condition
- New
- SKU
- V9780312218331
- ISBN
- 9780312218331
Hardback
Condition: New
€ 157.17
€ 157.17
Hardback.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- St Martin's Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780312293314
- ISBN
- 9780312293314
Hardback
Condition: New
€ 50.84
€ 50.84
Paperback. Series: Studies in Marketing Management. Num Pages: 192 pages, biography. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 216 x 139 x 10. Weight in Grams: 246.
- Format
- Paperback
- Publication date
- 1983
- Publisher
- Palgrave Macmillan
- Edition
- 2nd
- Number of pages
- 192
- Condition
- New
- SKU
- V9780333359150
- ISBN
- 9780333359150
Paperback
Condition: New
€ 116.75
€ 116.75
Paperback. The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used. Num Pages: 286 pages, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 216 x 140 x 15. Weight in Grams: 393.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan
- Edition
- 2nd
- Number of pages
- 286
- Condition
- New
- SKU
- V9780333521700
- ISBN
- 9780333521700
Paperback
Condition: New
€ 74.58
€ 74.58
Hardback.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 290
- Condition
- New
- SKU
- V9780333557693
- ISBN
- 9780333557693
Hardback
Condition: New
€ 157.17
€ 157.17
Hardback.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 232
- Condition
- New
- SKU
- V9780333560761
- ISBN
- 9780333560761
Hardback
Condition: New
€ 157.17
€ 157.17
Hardback.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 255
- Condition
- New
- SKU
- V9780333586679
- ISBN
- 9780333586679
Hardback
Condition: New
€ 186.79
€ 186.79
Hardcover.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Condition
- New
- SKU
- V9780333598924
- ISBN
- 9780333598924
Hardback
Condition: New
€ 112.58
€ 112.58
Hardcover. This book is a sequel to the author's earlier Thinking About Credit (also published by Macmillan). Once again, he applies his undoubted experience to a number of topics in the area of credit evaluation and management. Num Pages: 143 pages, biography. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 16. Weight in Grams: 326.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan
- Number of pages
- 144
- Condition
- New
- SKU
- V9780333638613
- ISBN
- 9780333638613
Hardback
Condition: New
€ 157.17€ 135.82
€ 157.17
€ 135.82