"...this book serves a very useful purpose in drawing attention to how women have participated in the field of public relations. Through their in-depth interviews and focus-group studies, the authors have given many individual women a voice in articulating their experiences in this occupation." —Canadian Journal of Communication "In addition to covering gender issues, Women in Public Relations includes ... Read moretwo excellent chapters on racioethnic and other diversity issues....Anyone, male or female, who values the credibility, professionalism and strategic worth of public relations should absord the lessons of Women in Public Relations and start taking action
before it's too late." —PR Canada "This book eloquently addresses one of the significant challenges to the public relations industry: namely, whether PR can become a profession where individual talents are perceived independently of gender. No thoughtful discussion of the public relations industry can proceed without examining the feminization of the workforce. Younger practitioners and students preparing to enter the field will find it to be a useful guide in showing them what to expect, be they women or men. Public relations managers also will find the book to be quite helpful in helping them to achieve the more androgynous work style the authors rightly advocate. Relevant, timely, and useful." —John Beardsley Chairman and CEO, Padilla Speer Beardsley Inc. "An authoritative synthesis of the vast body of knowledge related to gender issues in public relations practice. Summarizing almost two decades of serious scholarly inquiry, the book will undoubtedly instigate much discussion and debate, and will perhaps even lead to structural changes in the industry. It is a 'must read' for educators and practitioners, both female and male. It could also be used as the basis for a graduate research seminar, or as supplemental reading in both undergraduate and graduate courses that address gender issues. This is an outstanding work on a topic that deserves, but seldom receives, scholarly discourse rather than polemic prose." —Glen M. Broom, Ph.D. School of Communication, San Diego State University Show Less