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A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage
Dr Neil Richardson
€ 14.99
€ 13.96
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Description for A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage
Paperback. Written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing, this title provides an understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing. Series: New Tools for Business. Num Pages: 160 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 199 x 132 x 13. Weight in Grams: 230.
New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth. A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing; ... Read more
New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth. A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing; ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
160
Format
Paperback
Publication date
2010
Series
New Tools for Business
Condition
New
Number of Pages
160
Place of Publication
London, United Kingdom
ISBN
9780749460983
SKU
V9780749460983
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-48
About Dr Neil Richardson
Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds University Business School. He has also co-authored Develop Your Marketing Skills, Develop Your PR Skills and A Quick Start Guide to Social Media Marketing (all ... Read more
Reviews for A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage
"This book, although a pocket book, offers insightful thoughts and advice to companies that may not have implemented new forms of technology into their operations yet. The author provides readers with a good background as to why they need to change, in addition to how to change. The informative background knowledge contained in the book suggests that the author has ... Read more