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Public Relations for Marketing Professionals
Roger Haywood
€ 32.99
€ 4.99
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Description for Public Relations for Marketing Professionals
Paperback. A practical textbook for marketing professionals, senior executives in business, students at both undergraduate and MBA level and those studying for the Chartered Institute of Marketing Diploma. Haywood uses real business examples to illustrate successes and failures in the field. Num Pages: 240 pages. BIC Classification: KJMV7; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 406. "Includes bibliographical references and index. Commissioning organisation: Roger Haywood ; foreword by Steve Cuthbert. viii, 227 p. 24 cm. Paperback. As new." Keywords: "Business, Finance & Law - Sales & Marketing - Marketing Management,Business, Finance & Law - Sales & Marketing - Public Relations,Subjec"
Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies! An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.
Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies! An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.
Product Details
Condition
Used, Like New
Publisher
Palgrave Macmillan Dublin, Ireland
Number of pages
240
Format
Paperback
Publication date
1997
Number of Pages
240
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333684771
SKU
KEX0163907
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
About Roger Haywood
ROGER HAYWOOD is the creator of the concept of issues analysis and the world's leading strategist in this area, having carried out many fundamental issues audits for organisations as diverse as Amnesty International, chemical and pharmaceutical leader Aventis, Compaq Computers, the European Union, Rolls Royce and Sainsbury's. He has recently started a new careers guidance service at www.rogerhaywood.com. Previously he ... Read more
Reviews for Public Relations for Marketing Professionals
'Excellent clear introduction to PR by a leading member of the IPR.' - Frank Davies, University of Lincolnshire & Humberside 'Public relations affects all aspects of the organisation. There can be few areas where it has greater impact than in marketing. Public relations not only creates better awareness of the marketing offer, used effectively it can help ... Read more