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New Online Retailing: Innovation and Transformation
Gerrit Heinemann
€ 62.28
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Description for New Online Retailing: Innovation and Transformation
Hardcover. .
All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the ... Read more
All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the ... Read more
Product Details
Publisher
Gabler Verlag
Format
Hardback
Publication date
2010
Condition
New
Number of Pages
261
Place of Publication
Wiesbaden, Germany
ISBN
9783834923233
SKU
V9783834923233
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Gerrit Heinemann
Gerrit Heinemann is a professor of business, management and trade at the Niederrhein University of Applied Sciences, Mönchengladbach, Germany. Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, Düsseldorf, Germany.
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