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Sales & marketing

Results 73 - 96 of 2343

Sales & marketing

Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
Publisher
Wiley
Number of pages
192
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470900529
ISBN
9780470900529
Hardback
Condition: New

€ 24.99
€ 18.72

Hardcover. Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 29. Weight in Grams: 514.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
304
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470487853
ISBN
9780470487853
Hardback
Condition: New

€ 29.99
€ 24.07

Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
Condition
Used, Like New
Publisher
John Wiley & Sons
Format
Hardback
Publication date
1999
Edition
1st Edition
SKU
KEX0164428
ISBN
9780471295556
Hardback
Condition: Used, Like New

€ 4.99

Hardcover. Used hardback, in good condition. With dustjacket.
Condition
Used, Good
Publisher
John Wiley & Sons
Format
Hardback
Publication date
1999
Edition
1st Edition
SKU
KIN0008804
ISBN
9780471295556
Hardback
Condition: Used, Good

€ 4.99

Paperback. .
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
180
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781138801547
ISBN
9781138801547
Paperback
Condition: New

€ 57.74

Paperback. You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve your sales performance. Series: Brilliant Business. Num Pages: 352 pages. BIC Classification: KJF; KJH; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 137 x 216 x 16. Weight in Grams: 424.
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2014
Edition
2nd Revised edition
Condition
New
SKU
V9781292083247
ISBN
9781292083247
Paperback
Condition: New

€ 16.99
€ 16.87

Paperback. The author is a well known and respected as the most successful adman of all time. In this book, he gives advice to young hopefuls and veterans of the industry wanting to improve their success rate. Num Pages: 224 pages, colour/duotone photographs. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 184 x 16. Weight in Grams: 614. 224 pages, colour/duotone photographs. A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Cateogry: (P) Professional & Vocational. BIC Classification: KJSA. Dimension: 241 x 184 x 16. Weight: 612.
Publisher
Welbeck Publishing Group
Number of pages
224
Format
Paperback
Publication date
2007
Edition
New Ed
Condition
New
SKU
V9781853756153
ISBN
9781853756153
Paperback
Condition: New

€ 18.99
€ 14.48

Hardback. .
Publisher
McGraw-Hill Education - Europe United States
Number of pages
288
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780071809931
ISBN
9780071809931
Hardback
Condition: New

€ 35.99
€ 26.00

Paperback. .
Publisher
FT Press
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292148403
ISBN
9781292148403
Paperback
Condition: New

€ 24.99
€ 18.70

Paperback. A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan. Num Pages: 288 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 19. Weight in Grams: 412.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
1998
Edition
2nd, Revised and Expanded Edition
Condition
New
SKU
V9780787945718
ISBN
9780787945718
Paperback
Condition: New

€ 54.53

Hardback. Num Pages: 268 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 26. Weight in Grams: 506.
Publisher
Penguin Putnam Inc United States
Number of pages
263
Format
Hardback
Publication date
2008
Edition
Revised, Expanded ed.
Condition
New
SKU
V9781591842262
ISBN
9781591842262
Hardback
Condition: New

€ 35.99
€ 26.08

Paperback. A guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, It advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: CJCW; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 15. Weight in Grams: 428.
Publisher
Kogan Page Ltd
Number of pages
280
Format
Paperback
Publication date
2012
Edition
5th Edition
Condition
New
SKU
V9780749465438
ISBN
9780749465438
Paperback
Condition: New

€ 37.99
€ 34.99

Hardcover. A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 168 x 237 x 31. Weight in Grams: 576.
Publisher
John Wiley & Sons Inc
Number of pages
368
Format
Hardback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118604342
ISBN
9781118604342
Hardback
Condition: New

€ 31.99
€ 24.88

Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
376
Format
Hardback
Publication date
2006
Edition
2006th Edition
Condition
New
SKU
V9783540253600
ISBN
9783540253600
Hardback
Condition: New

€ 52.28

Hardback. Reveals the secrets of successful advertising in the twenty-first century. This book provides advice to young hopefuls and veterans of the industry wanting to improve their success rate. It also examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan. Num Pages: 384 pages, approx. 160 colour & black & white images. BIC Classification: JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 253 x 193. .
Publisher
Welbeck Publishing Group
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781847960870
ISBN
9781847960870
Hardback
Condition: New

€ 37.99
€ 25.84

Paperback. Num Pages: 336 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 244.
Publisher
Crown Publishing Group, Division of Random House Inc
Format
Paperback
Publication date
2011
Condition
New
SKU
V9780307450395
ISBN
9780307450395
Paperback
Condition: New

€ 18.99
€ 14.29

Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2008
Condition
New
SKU
V9780273687863
ISBN
9780273687863
Paperback
Condition: New

€ 20.99
€ 16.26

Hardback. Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Num Pages: 400 pages, illustrations. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 36. Weight in Grams: 606.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118919019
ISBN
9781118919019
Hardback
Condition: New

€ 29.99
€ 24.07

Paperback. A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology. Num Pages: 336 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 233 x 188 x 15. Weight in Grams: 566.
Publisher
SAGE Publications Inc United States
Number of pages
336
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781452261072
ISBN
9781452261072
Paperback
Condition: New

€ 127.66

Paperback. From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Num Pages: 368 pages, 26 halftones, 5 tables. BIC Classification: 1KBB; HBJK; HBLW; KJSA; KNTF. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 554.
Publisher
University Of Chicago Press
Format
Paperback
Publication date
2014
Edition
Reprint
Condition
New
SKU
V9780226151625
ISBN
9780226151625
Paperback
Condition: New

€ 32.99
€ 25.90

Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
Condition
Used, Very Good
Publisher
Cengage Learning
Format
Paperback
Publication date
1997
SKU
KEX0268426
ISBN
9780304334315
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 198 pages, 1 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KC; KJC; KJM; KJMV6; KJS; KJT. Category: (G) General (US: Trade). Dimension: 158 x 235 x 17. Weight in Grams: 322.
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2015
Edition
1st ed. 2013
Condition
New
SKU
V9781349344420
ISBN
9781349344420
Paperback
Condition: New

€ 54.61

Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118647684
ISBN
9781118647684
Hardback
Condition: New

€ 26.99
€ 20.28

Paperback. Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. Series: The Basics. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 128 x 19. Weight in Grams: 280.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780415779005
ISBN
9780415779005
Paperback
Condition: New

€ 25.99
€ 25.89

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