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Edmund M. Burke - Corporate Community Relations - 9780275964719 - V9780275964719
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Corporate Community Relations

€ 48.13
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Description for Corporate Community Relations Paperback. This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJC; KJM; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 11. Weight in Grams: 310.
Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage. The public environment in which companies operate has changed significantly since the 1970s. Communities, in ... Read more

Product Details

Publication date
ABC-CLIO United States
Number of pages
Number of Pages
Place of Publication
Westport, United States
Shipping Time
Usually ships in 4 to 8 working days

About Edmund M. Burke
EDMUND M. BURKE is Founder and Director Emeritus of the Boston College Center for Corporate Community Relations./e He has worked with over 800 corporations around the world doing executive education, consultation, and research. He has taught community planning in graduate schools of social work and worked as a community planner in Williamsport and Pittsburgh, Pennsylvania and Marion, Ohio. Dr. Burke ... Read more

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