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Sales & marketing

Results 73 - 96 of 2348

Sales & marketing

Paperback. In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today. Num Pages: 235 pages, biography. BIC Classification: 1KBB; HBTB; JFDV; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 217 x 144 x 14. Weight in Grams: 312.
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
235
Condition
New
SKU
V9781137347176
ISBN
9781137347176
Paperback
Condition: New

€ 50.84
€ 27.18

Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9780230293397
ISBN
9780230293397
Hardback
Condition: New

€ 88.62

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9780765640901
ISBN
9780765640901
Paperback
Condition: New

€ 75.94

Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
Publisher
Phaidon Press Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2004
Edition
01st Edition
Condition
New
SKU
V9780714843865
ISBN
9780714843865
Paperback
Condition: New

€ 27.99
€ 22.64

Paperback. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 220 pages, illustrations. BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 327.
Format
Paperback
Publication date
2005
Publisher
The Chinese University Press
Condition
New
SKU
V9789629961794
ISBN
9789629961794
Paperback
Condition: New

€ 27.07

Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749471484
ISBN
9780749471484
Paperback
Condition: New

€ 34.99
€ 31.81

Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
Format
Hardback
Publication date
2014
Publisher
Kogan Page
Edition
1st Re-issue
Condition
New
SKU
V9780749476380
ISBN
9780749476380
Hardback
Condition: New

€ 63.66

Paperback.
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
310
Condition
New
SKU
V9781349334940
ISBN
9781349334940
Paperback
Condition: New

€ 50.84

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
10th Edition
Condition
New
SKU
V9781337282659
ISBN
9781337282659
Paperback
Condition: New

€ 93.37

paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9781138966185
ISBN
9781138966185
Paperback
Condition: New

€ 57.74

Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
Publisher
Oxford University Press United Kingdom
Number of pages
160
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780199568925
ISBN
9780199568925
Paperback
Condition: New

€ 11.99
€ 10.50

Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
Publisher
WW Norton & Co United States
Number of pages
320
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780393733860
ISBN
9780393733860
Paperback
Condition: New

€ 58.62
€ 54.21

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780415535236
ISBN
9780415535236
Paperback
Condition: New

€ 62.59

Paperback. This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports. Series: Management for Professionals. Num Pages: 605 pages, 375 black & white illustrations, biography. BIC Classification: KJMV7; KJS; KNGV; TRP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 31. Weight in Grams: 920.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
605
Condition
New
SKU
V9783319377582
ISBN
9783319377582
Paperback
Condition: New

€ 78.58

Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
460
Condition
New
SKU
V9780470651735
ISBN
9780470651735
Paperback
Condition: New

€ 31.99
€ 22.82

Paperback.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
338
Condition
New
SKU
V9781349507085
ISBN
9781349507085
Paperback
Condition: New

€ 50.84

Paperback. Num Pages: 263 pages, 1, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 14. Weight in Grams: 384.
Format
Paperback
Publication date
2011
Publisher
APress United States
Edition
1st Edition
Number of pages
250
Condition
New
SKU
V9781430233152
ISBN
9781430233152
Paperback
Condition: New

€ 40.99
€ 19.74

Paperback. Num Pages: 362 pages, 130 black & white illustrations, 18 black & white tables, 84 black & white halftones, 46. BIC Classification: 1KBB; KJC; KJS; KNGV. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 156 x 24. Weight in Grams: 556.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781138237537
ISBN
9781138237537
Paperback
Condition: New

€ 75.94

Paperback. Series: Essentials. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 100.
Publisher
Springer Gabler
Format
Paperback
Publication date
2015
Edition
1. Aufl. 2015 ed.
Condition
New
SKU
V9783658109431
ISBN
9783658109431
Paperback
Condition: New

€ 18.99
€ 4.66

Paperback / so.
Format
Paperback
Publication date
2009
Publisher
Gabler Verlag United States
Number of pages
236
Condition
New
SKU
V9783834915184
ISBN
9783834915184
Paperback
Condition: New

€ 69.33

Paperback / so.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834930521
ISBN
9783834930521
Paperback
Condition: New

€ 60.09

Paperback / so.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
361
Condition
New
SKU
V9783824477838
ISBN
9783824477838
Paperback
Condition: New

€ 69.33

Paperback / so.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Number of pages
302
Condition
New
SKU
V9783834912404
ISBN
9783834912404
Paperback
Condition: New

€ 69.33

Hardback. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 150 x 266 x 23. Weight in Grams: 334.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119291756
ISBN
9781119291756
Hardback
Condition: New

€ 24.99
€ 18.70

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