Sales & marketing
Results 25 - 48 of 1438
Sales & marketing
Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 213
- Format
- Paperback
- Publication date
- 2001
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780071373586
- ISBN
- 9780071373586
Paperback
Condition: New
€ 20.99€ 16.21
€ 20.99
€ 16.21
Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
- Publisher
- Profile Books
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 1994
- Edition
- Main
- Condition
- New
- SKU
- V9781861976109
- ISBN
- 9781861976109
Paperback
Condition: New
€ 13.99€ 11.34
€ 13.99
€ 11.34
Paperback. Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 202 x 135 x 20. Weight in Grams: 262.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2004
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060081997
- ISBN
- 9780060081997
Paperback
Condition: New
€ 16.99€ 14.86
€ 16.99
€ 14.86
Paperback. .
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060570156
- ISBN
- 9780060570156
Paperback
Condition: New
€ 14.99€ 12.16
€ 14.99
€ 12.16
Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st
- Condition
- New
- SKU
- V9780060007737
- ISBN
- 9780060007737
Paperback
Condition: New
€ 15.99€ 11.80
€ 15.99
€ 11.80
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 14.99€ 12.14
€ 14.99
€ 12.14
Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 246
- Format
- Hardback
- Publication date
- 2000
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780071359160
- ISBN
- 9780071359160
Hardback
Condition: New
€ 27.99€ 21.04
€ 27.99
€ 21.04
Paperback. Num Pages: 320 pages, Illustrations. BIC Classification: AJ; KJS. Category: (P) Professional & Vocational. Dimension: 254 x 203 x 22. Weight in Grams: 924.
- Publisher
- Rocky Nook
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781933952550
- ISBN
- 9781933952550
Paperback
Condition: New
€ 47.99€ 41.33
€ 47.99
€ 41.33
Paperback. Num Pages: 232 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 191 x 16. Weight in Grams: 356.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292148465
- ISBN
- 9781292148465
Paperback
Condition: New
€ 23.99€ 17.80
€ 23.99
€ 17.80
Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
- Publisher
- Jossey-Bass
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 1995
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787901370
- ISBN
- 9780787901370
Hardback
Condition: New
€ 60.57
€ 60.57
Paperback. Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 156 x 27. Weight in Grams: 529.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780787964191
- ISBN
- 9780787964191
Paperback
Condition: New
€ 32.99€ 25.89
€ 32.99
€ 25.89
Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 244
- Condition
- New
- SKU
- V9780787902759
- ISBN
- 9780787902759
Hardback
Condition: New
€ 54.37
€ 54.37
Paperback. Num Pages: 236 pages, b/w illus. BIC Classification: KJSU; KNSZ. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 228 x 157 x 16. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Companion Press,US United States
- Number of pages
- 236
- Condition
- New
- SKU
- V9781879651449
- ISBN
- 9781879651449
Paperback
Condition: New
€ 26.99€ 23.55
€ 26.99
€ 23.55
Paperback. Num Pages: 424 pages, 60 colour illustrations, 60 colour tables, 60 colour illustrations. BIC Classification: KJS; KNSG. Category: (G) General (US: Trade). Dimension: 246 x 189. .
- Format
- Paperback
- Publication date
- 2022
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 424
- Condition
- New
- SKU
- V9780415726368
- ISBN
- 9780415726368
Paperback
Condition: New
€ 55.31
€ 55.31
Hardcover. Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Num Pages: 224 pages, 108 line drawings, 50 halftones. BIC Classification: KJS; KNSH. Category: (P) Professional & Vocational; (UF) Further/Higher Education. Dimension: 284 x 220 x 21. Weight in Grams: 748.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471289838
- ISBN
- 9780471289838
Hardback
Condition: New
€ 141.52€ 116.43
€ 141.52
€ 116.43
Hardback. The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Num Pages: 176 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 21. Weight in Grams: 348.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119092896
- ISBN
- 9781119092896
Hardback
Condition: New
€ 24.99€ 16.09
€ 24.99
€ 16.09
Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Agate Publishing United States
- Number of pages
- 152
- Condition
- New
- SKU
- V9781932841572
- ISBN
- 9781932841572
Paperback
Condition: New
€ 14.99€ 13.99
€ 14.99
€ 13.99
Hardcover. Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. Num Pages: 208 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 151 x 20. Weight in Grams: 456.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118756232
- ISBN
- 9781118756232
Hardback
Condition: New
€ 21.99€ 17.02
€ 21.99
€ 17.02
Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470401156
- ISBN
- 9780470401156
Paperback
Condition: New
€ 25.99€ 21.28
€ 25.99
€ 21.28
Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471790792
- ISBN
- 9780471790792
Paperback
Condition: New
€ 101.88€ 96.18
€ 101.88
€ 96.18
Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119345114
- ISBN
- 9781119345114
Hardback
Condition: New
€ 24.99€ 20.37
€ 24.99
€ 20.37
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 49.24
€ 49.24
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 30.99€ 23.99
€ 30.99
€ 23.99
Hardcover. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781118980828
- ISBN
- 9781118980828
Hardback
Condition: New
€ 50.63€ 46.25
€ 50.63
€ 46.25