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Brand Like a Rock Star
Steve Jones
€ 23.50
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Description for Brand Like a Rock Star
Paperback. Num Pages: 240 pages, b/w photos. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 202 x 131 x 19. Weight in Grams: 294.
This book takes the reader beyond the hype to reveal the core marketing and branding strategies behind the success of the world's greatest bands. Features: Become a branding legend by learning from the superstars of rock and roll. By combining the glitz and flash of the rock stage with sound business advice, the author transcends the tedium of most marketing books and delivers a rockin' guide to building a blockbuster brand; Memorable anecdotes put a new spin on the branding process. The author's encyclopaedic knowledge of rock will impress any music fan. Readers will learn inside information about the world's ... Read more
This book takes the reader beyond the hype to reveal the core marketing and branding strategies behind the success of the world's greatest bands. Features: Become a branding legend by learning from the superstars of rock and roll. By combining the glitz and flash of the rock stage with sound business advice, the author transcends the tedium of most marketing books and delivers a rockin' guide to building a blockbuster brand; Memorable anecdotes put a new spin on the branding process. The author's encyclopaedic knowledge of rock will impress any music fan. Readers will learn inside information about the world's ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Greenleaf Book Group LLC United States
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
Austin, United States
ISBN
9781608321957
SKU
V9781608321957
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Steve Jones
For nearly thirty years, Steve Jones has worked within the music industry to help build successful radio stations in the United States, Canada, and the Caribbean. Today, Jones oversees branding for Newcap Radio, one of Canada's largest radio companies. He is a widely read blogger and in-demand speaker spreading the news about business lessons from rock and roll.
Reviews for Brand Like a Rock Star
Take a look at this fantastic book trailer for Steve Jones, author of Brand Like A Rock Star. It includes endorsements from Gene Simmons and Alice Cooper- so don't miss out! Just click on the preview button to see the entire trailer.