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Batteries Included!: Creating Legendary Service
Nigel Barlow
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Description for Batteries Included!: Creating Legendary Service
Paperback. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 152 x 233 x 22. Weight in Grams: 392. Clean copy
The last two decades have seen the rise and rise of the service economy, where image - and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and software companies offer 'solutions' - even food is fashion. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of ... Read more
The last two decades have seen the rise and rise of the service economy, where image - and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and software companies offer 'solutions' - even food is fashion. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of ... Read more
Product Details
Condition
Used, Very Good
Publisher
Random House Business
Number of pages
288
Format
Paperback
Publication date
2001
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9780712680684
SKU
KEX0224805
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
About Nigel Barlow
Nigel Barlow is an ex-barrister who since 1980 has developed a business as a strategic coach to organizations including Barclays Bank, Arthur Andersen, the BBC and ICI, and as a keynote speaker at major events. He is the founder director of the Tom Peters Group in the UK, and of Service Legends.
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