×


 x 

Shopping cart
Thomas O´guinn - Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) - 9781285187815 - V9781285187815
Stock image for illustration purposes only - book cover, edition or condition may vary.

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

€ 184.47
FREE Delivery in Ireland
Description for Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) Multiple-component retail product. .
Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on ... Read more

Product Details

Publisher
Cengage Learning, Inc United States
Number of pages
512
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
432
Place of Publication
Florence, United States
ISBN
9781285187815
SKU
V9781285187815
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Thomas O´guinn
Thomas C. O'Guinn, Ph. D., is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Dr. O’Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising ... Read more

Reviews for Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Goodreads reviews for Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)


Subscribe to our newsletter

News on special offers, signed editions & more!