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Entertainment Public Relations: Communicating with Audiences
Carol Ames
€ 49.99
€ 48.12
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Description for Entertainment Public Relations: Communicating with Audiences
Paperback. This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. Num Pages: 316 pages. BIC Classification: KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 150 x 231 x 22. Weight in Grams: 452.
Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production, and distribution, as well as to seasons and industry events. Chapters focus on the basics and challenges of successful public ... Read more
Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production, and distribution, as well as to seasons and industry events. Chapters focus on the basics and challenges of successful public ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Peter Lang Inc., International Academic Publishers
Condition
New
Number of Pages
316
Place of Publication
, United States
ISBN
9781433130540
SKU
V9781433130540
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Carol Ames
Carol Ames (Ph.D., SUNY Buffalo) is Associate Professor of Communications at California State University, Fullerton. After working for more than 20 years in entertainment corporate communications and publicity, she now teaches graduate and undergraduate courses in public relations, entertainment, audience studies, and communications projects. She is the co-author of The Public Relations Writer's Handbook: The Digital Age (2007).
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