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Elizabeth Dollhopf-Brown (Ed.) - 92 Strategies for Marketing Planned Gifts - 9781118690451 - V9781118690451
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92 Strategies for Marketing Planned Gifts

€ 67.03
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Description for 92 Strategies for Marketing Planned Gifts Paperback. Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 274 x 208 x 4. Weight in Grams: 116.

Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures.

Important topics covered include:

  • Strategies for promoting bequests
  • Incorporating planned giving into capital campaigns
  • Developing planned giving marketing plans
  • Acquiring testimonials
  • Identifying planned gift expectancies
  • Planning guidebooks
  • Attracting planned gifts
  • Life insurance gifts
  • Residual bequests
  • Preserving planned gift expectancies
  • Prospect management
  • Referral forms
  • Donor/prospect communication
  • Employee giving
Please note that some content featured in the original version of this title has ... Read more Show Less

Product Details

Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Number of pages
48
Condition
New
Series
Major Gifts Report
Number of Pages
50
Place of Publication
New York, United States
ISBN
9781118690451
SKU
V9781118690451
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Elizabeth Dollhopf-Brown (Ed.)
Scott C. Stevenson is the editor of 92 Strategies for Marketing Planned Gifts, published by Wiley.

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