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International Business: Perspectives from developed and emerging markets
K. Praveen Parboteeah
€ 130.27
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Description for International Business: Perspectives from developed and emerging markets
Paperback. .
This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, ... Read more
This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
530
Place of Publication
London, United Kingdom
ISBN
9781138122420
SKU
V9781138122420
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About K. Praveen Parboteeah
K. Praveen Parboteeah is the inaugural COBE Distinguished Professor and Director of the Doctorate of Business Administration at the University of Wisconsin-Whitewater, USA. John B. Cullen is Professor of Management and Huber Chair of Entrepreneurial Studies at Washington State University, USA.
Reviews for International Business: Perspectives from developed and emerging markets
Parboteeah & Cullen do a great job of covering traditional international business topics, like the environment, institutions, and culture. They also cover all of the operational and organizational materials, so it is a complete book. The focus on emerging markets is particularly timely and important. Len J. Trevino, Florida Atlantic University, USA ... Read more