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Tracy L. Tuten - Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually [2 volumes] - 9780313372391 - V9780313372391
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Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually [2 volumes]

€ 115.69
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Description for Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually [2 volumes] Multiple-component retail product. This information-packed, two-volume set offers readers a single source for insight into the evolution of business functions and opportunities created by technologies related to Web 2.0. Editor(s): Tuten, Tracy L. Num Pages: 522 pages, 15. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 29. Weight in Grams: 1111.
This information-packed, two-volume set offers readers a single source for insight into the evolution of business functions and opportunities created by technologies related to Web 2.0. Every day, business leaders read about the shift in essential business practices and consumer-buying behavior brought about by the Internet. This two-volume set introduces readers to these shifts and shows them the way forward. Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually considers two levels of impact for organizations embracing Enterprise 2.0—macro and micro. Volume one considers the strategic components of the Enterprise, with emphasis on the ... Read more

Product Details

Format
Hardback
Publication date
2010
Publisher
Bloomsbury Publishing Plc United States
Number of pages
522
Condition
New
Place of Publication
, United States
ISBN
9780313372391
SKU
V9780313372391
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5

About Tracy L. Tuten
Tracy L. Tuten, PhD, is associate professor of marketing at East Carolina University, Greenville, NC.

Reviews for Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually [2 volumes]
Highly recommended. Graduate, research, and practitioner collections.
Choice

Goodreads reviews for Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually [2 volumes]


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