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39%OFFDiehl - Handbook of Integrated CSR Communication - 9783319446981 - V9783319446981
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Handbook of Integrated CSR Communication

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Description for Handbook of Integrated CSR Communication Hardback. .
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only ... Read more

Product Details

Publisher
Springer International Publishing AG Switzerland
Number of pages
501
Format
Hardback
Publication date
2017
Series
CSR, Sustainability, Ethics & Governance
Condition
New
Number of Pages
501
Place of Publication
Cham, Switzerland
ISBN
9783319446981
SKU
V9783319446981
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Diehl
Sandra Diehl is Associate Professor and Vice Head of the Department of Media and Communications at Alpen-Adria University of Klagenfurt, Austria. She received her Ph.D. and her habilitation in Business Administration from Saarland University in Germany. Her research interest include media and convergence management, international and intercultural advertising, CSR and health communication. Sandra Diehl has published in numerous journals, such ... Read more

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