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Robert Webber - An Introduction to Franchising - 9780230361645 - V9780230361645
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An Introduction to Franchising

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Description for An Introduction to Franchising Paperback. A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchising their business model. Num Pages: 288 pages, 26 black & white line drawings. BIC Classification: KJVF. Category: (U) Tertiary Education (US: College). Dimension: 231 x 159 x 16. Weight in Grams: 448.
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, ... Read more

Product Details

Publisher
Bloomsbury Publishing PLC
Number of pages
288
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
288
Place of Publication
, United Kingdom
ISBN
9780230361645
SKU
V9780230361645
Shipping Time
Usually ships in 10 to 12 working days
Ref
99-15

About Robert Webber
ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

Reviews for An Introduction to Franchising
'If you are contemplating franchising, you must not miss this book - easy to understand, it highlights many of the 'trials and tribulations' inherent to the franchise model. A much needed addition to the far too small list of well-written franchise guides!' - Dr. Marko Grunhagen, Lumpkin Distinguished Professor of Entrepreneurship, Eastern Illinois University, USA 'A very useful book for ... Read more

Goodreads reviews for An Introduction to Franchising


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