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Airline Operations and Management: A management textbook
Gerald N. Cook
€ 75.78
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Description for Airline Operations and Management: A management textbook
Paperback. Num Pages: 362 pages, 130 black & white illustrations, 18 black & white tables, 84 black & white halftones, 46. BIC Classification: 1KBB; KJC; KJS; KNGV. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 156 x 24. Weight in Grams: 556.
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their ... Read more
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
344
Place of Publication
London, United Kingdom
ISBN
9781138237537
SKU
V9781138237537
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Gerald N. Cook
Gerald N. Cook is Adjunct Professor in the College of Business at Embry-Riddle Aeronautical University. He obtained his Bachelor of Science in professional pilot technology and Master of Science in Management from Purdue University and Doctor of Business Administration from Nova Southeastern University. He enjoyed a long airline career as a pilot and in various flight operations management positions at ... Read more
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