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Description for So What? Paperback. The people a business tries to communicate with, sell to, or convince don't really care about the business. Nor do they care what it is offering them--until they understand exactly how it will benefit them. In this book, world-renowned sales consultant Magnacca shows explains how to answer the "So What?" question brilliantly, every time. Num Pages: 160 pages. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 203 x 128 x 11. Weight in Grams: 168.
Pearson Education (US) United States
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