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Strategic Management: Corporate Strategy and Business Policy
Cliff Bowman
€ 74.20
FREE Delivery in Ireland
Description for Strategic Management: Corporate Strategy and Business Policy
Paperback. This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues. Num Pages: 424 pages, biography. BIC Classification: KJM. Category: (U) Tertiary Education (US: College). Dimension: 234 x 156 x 0. Weight in Grams: 644.
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
Product Details
Format
Paperback
Publication date
1987
Publisher
Palgrave Macmillan
Number of pages
424
Condition
New
Number of Pages
407
Place of Publication
, United Kingdom
ISBN
9780333387658
SKU
V9780333387658
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
Reviews for Strategic Management: Corporate Strategy and Business Policy
'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning