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3%OFFPark, Seung Ho, Ungson, Gerardo R., Cosgrove, Andrew - Scaling the Tail: Managing Profitable Growth in Emerging Markets - 9781137543530 - V9781137543530
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Scaling the Tail: Managing Profitable Growth in Emerging Markets

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Description for Scaling the Tail: Managing Profitable Growth in Emerging Markets Hardcover. This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. Num Pages: 179 pages, 28 black & white illustrations, 20 colour illustrations, biography. BIC Classification: KCG; KCM; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 21. Weight in Grams: 368.

Product Details

Format
Hardback
Publication date
2015
Publisher
Palgrave Pivot
BICCode
KCG; KCM; KJC; KJK
Condition
New
ISBN
9781137543530
SKU
V9781137543530
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

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