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Okonkwo, Uche - Luxury Fashion Branding: Trends, Tactics, Techniques - 9780230521674 - V9780230521674
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Luxury Fashion Branding: Trends, Tactics, Techniques

€ 66.37
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Description for Luxury Fashion Branding: Trends, Tactics, Techniques Hardcover. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 28. Weight in Grams: 910.

Product Details

Format
Hardback
Publication date
2007
Publisher
Palgrave Macmillan
Edition
2007th Edition
Number of pages
352
BICCode
KJS
Condition
New
Sales rank
588100
ISBN
9780230521674
SKU
V9780230521674
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

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