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Neil Richardson, Ruth Gosnay - Develop Your Marketing Skills: Understand contemporary marketing; Apply theories and principles; Use research to make informed decisions (Sunday Times Creating Success) - 9780749462246 - V9780749462246
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Develop Your Marketing Skills: Understand contemporary marketing; Apply theories and principles; Use research to make informed decisions (Sunday Times Creating Success)

€ 16.21
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Description for Develop Your Marketing Skills: Understand contemporary marketing; Apply theories and principles; Use research to make informed decisions (Sunday Times Creating Success) Paperback. A user-friendly guide that is suitable for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. Series: Creating Success. Num Pages: 176 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 258.

Product Details

Format
Paperback
Publication date
2010
Publisher
Kogan Page
Edition
1st Edition
Number of pages
176
BICCode
KJS
Condition
New
Sales rank
2119158
ISBN
9780749462246
SKU
V9780749462246
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

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