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36%OFFR. Boire - Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges - 9781137406170 - V9781137406170
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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

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Description for Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges Hardback. Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Num Pages: 256 pages, black & white tables, figures. BIC Classification: KJM; UNF. Category: (P) Professional & Vocational. Dimension: 159 x 238 x 23. Weight in Grams: 550.
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

Product Details

Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
242
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137406170
SKU
V9781137406170
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About R. Boire
Richard Boire's experience in database marketing and predictive analytics dates back to 1983, when he received an MBA from Concordia University in Finance and Statistics. His initial experience at organizations such as Reader's Digest and American Express allowed him to become a pioneer in the application of predictive modeling technology for all direct marketing programs. This extended to the introduction ... Read more

Reviews for Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges
"Business managers and decision makers have been in need of a book on data mining, and voila! This industry overview is unique in serving the needs of the consummate businessperson, differentiating it from the many introductions for would-be hands-on, technical practitioners. Boire has formed a conceptually rich and insightful compendium that delivers a pragmatic perspective on both the tactical and ... Read more

Goodreads reviews for Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges


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