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Dictionary of Marketing Communications
Norman Govoni
€ 53.95
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Description for Dictionary of Marketing Communications
Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni′s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." —Robb Kopp, Babson College "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike." —Suzanne B. Walchli, University of the Pacific The Dictionary of Marketing Communications contains more than 4,000 entries, ... Read more
"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni′s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." —Robb Kopp, Babson College "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike." —Suzanne B. Walchli, University of the Pacific The Dictionary of Marketing Communications contains more than 4,000 entries, ... Read more
Product Details
Format
Paperback
Publication date
2003
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
Thousand Oaks, United States
ISBN
9780761927716
SKU
V9780761927716
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Norman Govoni
Norman A. P. Govoni is Professor of Marketing at Babson College, and served as Division Chair for fifteen years (1975 – 1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors are the Carpenter Prize for Outstanding Contributions to Babson College, ... Read more
Reviews for Dictionary of Marketing Communications
"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni’s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."
Robb Kopp "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. ... Read more
Robb Kopp "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. ... Read more